What are the benefits of SEO that helps your travel agency to gain awareness among users?

Optimize your travel software for search engines

Source: http://www.provab.com/travel-software.html

Let’s focus on SEO on travel software/travel portal. Search engine optimization is changing the traditional sales methods of travel packages. Having a robust travel software in place, is half of the job done. Now this should be optimized for the search engines. Considering that the travel portal will get the top slot for not critical keywords is not right as google has changed the indexing algorithm. Now the whole optimization of travel agency software should be very carefully planned.

Top Travel Technology Company

• The process starts with keywords analysis. For any travel portal development project, it is common to pick up the generic keywords associated with travel industry. But competition is very high for those keywords. Its wise to start picking the keywords with medium or low competition to bring the results in quick time. A long tail keyword is always preferred. Put something like “air tickets to Dubai in July” or “beach travel Miami in Oct″. Try to create the contents for important cities including the photos and specific contents.
• After the keywords are finalized for your travel website, start working on title, meta and keywords. These parameters provide the information to search engine about, what website is.
• After that, optimized content should be placed with keyword density more than 2.5% to bring the best results on your travel booking system. Image tags and H1/H2 should be properly placed.
• Gather information about the target audience. Design marketing strategy with a focus on them. Use social media profusely. Interact with potential customers and start discussions. Bring those clients on your travel website blog and let them write few comments for you.
• Social media should be the aggressive part of your travel software SEO strategy. Make constructive use of Facebook, Twitter, Pinterest and so on. Post interactive and interesting videos in YouTube, with organic descriptions and positive keywords.
• Address the target audience by writing relevant content.  Your content must be providing valuable information your customers can use.  Sharing interesting stories from your customers will lead to connecting your customers to your brand. A community where people interact, talk, share ideas may be formed too.
• Have different strategies for each sector of your customers. People will come to have a sense of trust in you. Devise a loyalty program for your existing customers.
• Buy ad space in major travel blogs and travel directories. Try guest posts to establish your authority in the field of travel.

Regarding Author:

Author is a travel technology expert and has been involved in several travel portal development projects.

What are the innovative strategies to enhance your travel business in the highly competitive travel market?

Being into the travel business, you might be thinking of innovative strategies to enhance your business growth and provide maximum exposure to your organization. As a tour operator and travel agency, a significant amount of your resource, which could be concluded in the form of time and money, is invested towards the sole purpose of advertising. This is a very well planned strategy as growing your business and bringing in enhancement in the revenue is not possible without a well-architect and well-implemented marketing strategy.

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Travel Technology Company

Advertising has always been given an eminent position, be it at present day business or the organizations that had conducted business in the past or the one who will be doing so in the future. It is the well planned advertisement of the products that has helped in their introduction to us and we in turn purchasing them as a consumer. Advertisement has acted as the backbone of every industry, be it the most famous brand of car BMW, be it the fashion brand Allen Solly or one of the famous brands in the hospitality industry “The Marriott group of hotels”.

One of the eminent changes that we have experienced to be a part of the advertisement industry is the impact of social media and the impact that they has on transforming the whole idea of advertising. The present time advertisement provides more emphasis on customer engagement and building the very important element of “TRUST” among the customer. Building trust among the customer has been never being such an eminent part of advertisement as it is now. Success of online travel software totally depends on that.

There has been a sudden shift in what we call as focus of advertisement. At present the focus of every advertisement strategy that we formulate is based on building brand loyalty rather than building a brand image, which has been the sole focus of the process earlier. The task of building brand loyalty is much more challenging and failure to conduct a healthy dialogue with the customer may lead to loosing the business. This is the main reason behind majority of the companies at present outsourcing their advertisement segment to specialized social media marketing agencies.

Will it surprise you, if we say that there is a way to achieve the above mentioned goal of advertisement that is much easier, cheaper and at the same time consumes less time. This is a process that requires minimal effort on your part and if executed accurately has the capability of enhancing your online booking sale. PROVAB TECHNOSOFT has come up with a new idea called “Customer Review Module for Travel Software”. This is nothing but the travel product review, displayed on the travel portal or the travel agency web-page. By implementing this method of advertisement using the social media, we are not asking you to abandon the other strategies that you had been using for advertising your product. Customer review is a more conventional form of advertising, that has been often overlooked and under-rated when it comes to a way of generating social buzz for your travel business.

“What will happen if you allow your customers to post reviews about your travel business”? have this question ever invaded your mind. It is about letting your customer share their experience with your travel system and rate your service in an open manner. This is a way to let your customer know that their experience and satisfaction matters to you. It is about letting your customers and prospective customers know that you have architect your travel business to provide them with the best service and is in the process of constantly improving the service through customer feedback.

Benefits Associated with the Process

Here are some of the benefits associated with OTA solutions

Increased Credibility

When customers get the opportunity to read the reviews about your service, it acts in a positive manner for your credibility. Your travel product takes the form of real people story from just being a collection of photographs, description and numbers. It is the real time experience that you customers have, described in their own words.

A Boost for your Online Booking Sale

Travel Technology Solutions

As per the survey conducted on including Customer Review as a part of advertisement strategy, it has been revealed that there has been a dramatic increase in the online sales. One more aspect that was revealed is the implementation of this strategy by majority of the renowned online retailer. There is a science that could be related to the strategy and if you have not thought about it, then please think as this could be literally termed as free money.

Collateral Advertisement

Collateral advertisement is a real term that is present in the advertisement world. Here I am using the term with a little twist. The great part about customer review is generation of advertisement without focusing on your effort put forward towards the element of advertisement. This provides you with the opportunity to focus on the business aspect that is really required, which according to me is excellent service. Providing excellent service which in turn becomes the reason for generating positive customer review which is away to take your business towards the path of growth.

We would also like to mention that our travel technology product is not only about support our client's operational requirement, but in a way is the process for simplifying the customer engagement and feedback process. We are the provider of top-notch customer review service which provides you with the option of choosing between simple yet powerful and customized premade widgets to custom made solutions with the implementation of powerful APIs.

Top 10 things to remember while you plan to build the best travel technology solutions for your agency

Everyone loves to travel. Nowadays the number of travelers have increased tremendously. While initial thought of journey arise in the mind, many tend to get more information from the online sources. They search for the destinations, best deals, flight bookings, hotel reservations and best time for travel on different OTA websites and travel portals.  

At PROVAB, we provide the best travel technology solutions to leading travel agencies across the globe, it may be B2C or B2B.

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Online Booking Systems

The traditional model of making personal visit to any of the travel agency and placing the booking, have totally changed. All the bookings happen online. Hence, your travel website should be technologically advanced to meet the needs and preferences of your client.

If you are a travel agent and you plan to develop travel website for your company, make a note of the below mentioned factors. For those who own their own websites, you might be wondering why you are losing business? For all your queries, we are providing 10 important facts to consider before you design travel website. If these factors are followed you can gain reach and thereby your business develops.

Responsive Design

The website should be developed on responsive design platform. This enable your website to perform well on mobile devices too. Every time customers won’t browse on desktop and make their bookings. Therefore, it’s very important to provide them best user experience while they sign-in to your website using tablets or mobile phones.

SEM Benefits

Search Engine Marketing (SEM) is very vital to ensure top ranking of your website in the search engine. Google Adwords and Keywords adds-on to this scenario. A professional web development company’s help is advisable to gain visibility in organic as well as advertisement links on any search engine.

Proper placement of Call-to-Action Buttons

The purpose of your website is to generate business leads. In that case, it is very important that you place call-to-action buttons in the proper space. Here certain psychological factors are also to be considered. Behavioral psychology will enable your website to choose and create meaningful typography, layouts and colors.  

Content Management

Content Management is another major factor to be considered. A lot of contents arranged in a messy way will never generate business from your website. The contents should be short and apt for the context. Infographics and images can give more look and feel to your travel website design.

Boost Offers and Deals

Your web design should showcase the best deals or offers to initiate traffic. Many people plan their travel while they get good offers for flight tickets. Some travellers even prefer travelling during off season to save their money. So a way to make a proper plan on managing the deals and season should be integrated within the website to evoke interest in website visitors.

Integration of Online Chat/ Call Services

24x7 customer support is required if you plan to run a booking website for travel agency. If you have clients from all around the world, then online support should be organized on the basis of geographical locations.

Search

Instant search feature has to be embedded in your website. This helps the visitor to get the required information by entering fields in the available search form. Date, time of travel, location all these are mandatory fields to be included in the form.

Location Based Services

Customized services based on location can generate more clients for your business. For that you need to integrate other service providers to your website. Car rental, hotel reservation etc. based on destination helps the traveler to make bookings prior to their arrival.

Partnership with Service Providers

Partnership with local and international service providers will always end up in gaining more customers for your travel agency. All range of bookings starting from budget travel options to 7 star reservations can be included in your list of services.

Integration of Website Translator

If the aim of your business is to gain a global presence then the website translator has to be embedded within the website design. Though English is a global language, people from many parts of the world won’t be able to read and understand the content on your website. To avoid this difficulty, website translator must be a part of the website.

These are few key things, one should take care while setting up a travel portal.

How to gain best travel deals in flight reservations and hotel bookings through the integration of galileo software with UAPI? – PROVAB.com

The reliance on the GDS systems including Galileo gds http://goo.gl/alpf95 have increased significantly over the years. Travel agencies across the world, are more and more using global distribution systems (GDS). GDS systems are enabled to provide online travel deals and data through a single source. A more traditional way of calling the provider to confirm the booking, was used, which took considerable efforts and time per booking. Today, latest travel technologies from the leading consolidators (aggregators) including Amadeus, Galileo, Sabre and Worldspan have become popular among the travel agencies and services providers. Out of all, Amadeus GDS has emerged as the most preferred by travel agents around the world to make flights, hotels, car rentals, holiday packages, ferry, cruises or other travel services booking. The volume of the ticket bookings through Amadeus system such that all the leading airlines are actually connected with Amadeus GDS system. A growing travel agency must integrate Amadeus gds web services on travel website.

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Travel Company

Apart from the generic travel contents, Amadeus GDS web services provides availability, pricing, details and online reservation module to travel agencies. Nowadays, travellers prefer a one-stop service, and request rich information to make a right decision. Information from the GDS system helps them to navigate, select and book, what they like. The travel agent has to provide detailed, real-time information to enable the consumer to choose an option that is suited to all his/her needs. Amadeus travel system just makes everything easy.

Amadeus had maintained its position as the global leader in travel technology and travel distribution solutions for tourism industry, by constantly introducing innovations. Set of solutions like e power suites, web services, APIs and other value added services, let client choose – what they like.  Amadeus tools are built to deliver the professional travel booking solutions. It helps the agents to deliver comprehensive travel itineraries quickly and efficiently.

For travel technology companies also, Amadeus GDS is a top choice and companies can deliver the custom made solutions to travel agents. With great technical support, that it offers – things can be big for Amadeus. Integrating Amadeus gds web services will definitely take the travel agency to another level, as it can access the huge set of travel contents governed by Amadeus GDS.

Regarding Author:

Author is a travel technology expert and has been involved in several travel portal development projects.

How travel reservation software by Amadeus, Travelport and Sabre are helping travel companies in Egypt and Saudi Arabia?

In the modern technological era, online travel portals play a key role especially in the tourism sector by benefiting both the business and the customer. It facilitates online booking, which is an easy approach for the travelers. A lot of innovation and technological advancement is happening on web portals intend to provide the travelers with online and on-mobile booking approach. In tourism industry, agencies noticed that most of the people in recent days are choosing web medium to make their tour arrangements, and the online bookings have been tremendously increasing year-by-year. So they have witnessed travel software solutions will be a productive business in the e-business industry.

To know Cost of Travel Portal Software – fill requirement form to get a quote – http://www.provab.com/get_quote.html

Travel Web Development Company

These agencies are striving to be the best counterparts in the market by providing travel reservation interface as per the consumer requirements and needs. Consumers are provided with various services like lodge booking, air ticket booking, car rentals, transport booking and many more by these online portals. Agencies arrange these components in different segments so that consumers can make their bookings so easily.   

Travel Reservation Software:

Online travel web portal is a web booking engine including payment gateway, vacation packages, flights, hotels - all together in a single system. It acts as booking system that helps travelers to make advance bookings for their next travel, vacations. The travel industry software is the best option for you as it can manage various segments like beginning search, response, selection summary, payment and booking confirmation. Also, it is customized to meet the everyday demands of travel companies as well as the end to end consumers.

However, reservation software systems have greater demand across the market due to the following reasons:

Enhancement Options: Reservation software system is featured with enhancement options that allow you to add during the reservation process so easily.

Peak Time Bookings: In general, there will be heavy traffic for bookings during the festive season or peak time, which causes disturbance for travelers while planning a trip sometimes, may not be able to make advance booking arrangements. This problem can overcome with the travel reservation software system.  

Data Management: There will be thousands of traveler bookings at a point of time that overloads the website, which arises multiple errors for consumers during the reservation booking process. As the travel reservation software systems are equipped with technological modules, overloaded data can be managed and can make the booking process trouble-free.  

Auto-Cancellation: Travel reservation software provides an option of online booking cancellation for travelers whenever they want to be. After the cancellation, money will be refunded directly to their accounts. Earlier, it is a difficult task as consumers have to approach offline travel agencies for reservation cancellation which is a time taking process.        

In consideration with all these features, the demand for travel software solutions have been increased among both offline and online travel companies. Here, the important task for travelers is to select the best company which offers reservation software system with all required modules.

Why travel reservation software for agency?

Travel Technology Company

Complete automation is the clear answer for this. Travel companies, charter, event organizers, cruise, tour operators, inbound, outbound and more are using travel web portals. The online booking engine is featured with custom made, user friendly and efficient that helps you to dispatch online travel sales successfully. It is affordable and serviceable for any type of travel business whether it is a small, medium or large scale company though their purpose of usage can be different. Travel agencies can improve their business productivity and income which leads to expansion of business lines globally, with the influence of travel reservation software system.   

It integrates online bookings, comes with tools specific to the tourism sector and also has a capability of handling B2B and B2C bookings. In recent days, most of the travel agencies are heading towards travel web portal development and reservation system due to this, a traveler has a wide range of choice in the online market to approach for efficient planning a trip in advance.   

What are the three basic methods to integrate API to your travel agency software? - PROVAB.com

http://www.provab.com - Your travel business may be small or big, but it can’t survive in the present world without an Online Booking Software. You may have hosting a very good travel website design on your domain and it may also be attracting a-lot of visitors as well. But without travel software, you may not be able to realize its full potential. With online travel software in place, you can not only connect to potential clients but also achieve the sales online. Integrating a travel agency software will change your website to an online booking system platform.

For B2B Travel Portal Development – Get a Project Quote -  http://www.provab.com/get_quote.html

Travel Technology Company

But how to integrate, is an intriguing issue. There are three basic methods of integration to your existing website:

iFrame Integration

Top travel software provides the white label links, which can be connected in any travel website. Your web designer can simply import these links in iframe. Thus your website will host the search box and will enable the complete online booking software on your website.

Widget integration

You add the code snippet or a widget, from travel software provider, to your website code. Sections of on the online booking UI will be added to the desired places in your website (e.g., search box, hotel room or flights on special offer).

API integration

API integration is one of the most common methods used today. You need a professional travel software development company to achieve this. APIs provide the web services XML, which should be programmed to connect to third party server to bring the data. Its always advisable to hire an experienced travel portal developer to do this for you. Hotel APIs or Flight APIs integration will give you the complete control on look n feel of the system and customization.

With API integration, travel companies can -

• Have B2C, B2B, corporate and white-label modules

• Manage multiple suppliers including GDS & hotel consolidators

• Manage separate sub-domains / domains for end users and agents

• Update the markup from the backend

• Have IP based currency option

• Have comprehensive reporting system

Regarding Author:

Author is a travel technology expert and has been involved in several travel portal development projects.

What are the key features of travel software solutions that enhances travel business in Nigeria, Algeria and Ghana?

The process of online bookings, has many advantages. For both the travelers and the travel agencies, it saves time and effort. Therefore, the traditional practices like visiting the travel agent’s place to make flight reservations or any other related services, is no more used. Thanks to the ever evolving travel technological advancement which has helped in development of best in class travel software and OTA solutions for travel agents as well as travelers.

At PROVAB, we provide the best travel technology solutions to leading travel agencies across the globe, it may be B2C or B2B.

Schedule Web Demo & Get A Free Quote - http://www.provab.com/get_quote.html

Travel Mobile Apps

Key Features of Travel Software Solutions

For any travel agency, it is mandatory that it holds software to integrate and monitor the bookings and transactions swiftly. With the advancement in the digital technology, every service has become effortless and time saving.  

International and Domestic Ticket Booking

Travel software developed by us is connected to Global Distribution System (GDS) through web services APIs. It is capable of fetching online inventory of air tickets through multiple sources.

Hotel Reservation

Using CRS and hotel API, this software enables the user to filter the hotels with lesser tariffs. Once the hotel is shortlisted, it will redirect to the payment gateway to process the payment.

Car Booking / Bus Booking

Car Booking or Bus Booking is made easy through the live booking process. Using API and CRS integration, the user will be able to find the best possible option, available in a particular city or the desired location of the user.

Holiday Packages

Domestic and International holiday packages designed in accordance with the client requirements will be in connection with the third party payment gateway system.

Deposit Account Creation

Multi-layer admin console is predefined for a comprehensive travel portal software. All the agents will be given separate login facilities to add funds to their accounts. All the deals and bookings happen through this account until the amount exceeds the limit. After that agents can avail booking facility using credit/debit cards.

These are the major advantages of travel technology software. It’s been used by major travel agencies for enhancing their B2B or B2C businesses. World-wide expansion of the business needs software with great performance. For that Provab’s Travel Technology Software will be helpful.