http://www.provab.com - Being into the travel business, you might be thinking of innovative strategies to enhance your business growth and provide maximum exposure to your organization. As a tour operator and travel agency, a significant amount of your resource, which could be concluded in the form of time and money, is invested towards the sole purpose of advertising. This is a very well planned strategy as growing your business and bringing in enhancement in the revenue is not possible without a well-architect and well-implemented marketing strategy.
Advertising has always been given an eminent position, be it at present day business or the organizations that had conducted business in the past or the one who will be doing so in the future. It is the well planned advertisement of the products that has helped in their introduction to us and we in turn purchasing them as a consumer. Advertisement has acted as the backbone of every industry, be it the most famous brand of car BMW, be it the fashion brand Allen Solly or one of the famous brands in the hospitality industry “The Marriott group of hotels”.
One of the eminent changes that we have experienced to be a part of the advertisement industry is the impact of social media and the impact that they has on transforming the whole idea of advertising. The present time advertisement provides more emphasis on customer engagement and building the very important element of “TRUST” among the customer. Building trust among the customer has been never being such an eminent part of advertisement as it is now. Success of online travel software totally depends on that.
There has been a sudden shift in what we call as focus of advertisement. At present the focus of every advertisement strategy that we formulate is based on building brand loyalty rather than building a brand image, which has been the sole focus of the process earlier. The task of building brand loyalty is much more challenging and failure to conduct a healthy dialogue with the customer may lead to loosing the business. This is the main reason behind majority of the companies at present outsourcing their advertisement segment to specialized social media marketing agencies.
Will it surprise you, if we say that there is a way to achieve the above mentioned goal of advertisement that is much easier, cheaper and at the same time consumes less time. This is a process that requires minimal effort on your part and if executed accurately has the capability of enhancing your online booking sale. PROVAB TECHNOSOFT has come up with a new idea called “Customer Review Module for Travel Software”. This is nothing but the travel product review, displayed on the travel portal or the travel agency web-page. By implementing this method of advertisement using the social media, we are not asking you to abandon the other strategies that you had been using for advertising your product. Customer review is a more conventional form of advertising, that has been often overlooked and under-rated when it comes to a way of generating social buzz for your travel business.
“What will happen if you allow your customers to post reviews about your travel business”? have this question ever invaded your mind. It is about letting your customer share their experience with your travel system and rate your service in an open manner. This is a way to let your customer know that their experience and satisfaction matters to you. It is about letting your customers and prospective customers know that you have architect your travel business to provide them with the best service and is in the process of constantly improving the service through customer feedback.
Benefits Associated with the Process
Increased Credibility
When customers get the opportunity to read the reviews about your service, it acts in a positive manner for your credibility. Your travel product takes the form of real people story from just being a collection of photographs, description and numbers. It is the real time experience that you customers have, described in their own words.
A Boost for your Online Booking Sale
As per the survey conducted on including Customer Review as a part of advertisement strategy, it has been revealed that there has been a dramatic increase in the online sales. One more aspect that was revealed is the implementation of this strategy by majority of the renowned online retailer. There is a science that could be related to the strategy and if you have not thought about it, then please think as this could be literally termed as free money.
Collateral Advertisement
Collateral advertisement is a real term that is present in the advertisement world. Here I am using the term with a little twist. The great part about customer review is generation of advertisement without focusing on your effort put forward towards the element of advertisement. This provides you with the opportunity to focus on the business aspect that is really required, which according to me is excellent service. Providing excellent service which in turn becomes the reason for generating positive customer review which is away to take your business towards the path of growth.
We would also like to mention that our travel technology product is not only about support our client's operational requirement, but in a way is the process for simplifying the customer engagement and feedback process. We are the provider of top-notch customer review service which provides you with the option of choosing between simple yet powerful and customized premade widgets to custom made solutions with the implementation of powerful APIs.
