Internet Booking Engine and Travel Distribution Platforms are growing in Middle East, Africa and Europe

Have you ever thought about the benefits associated with buying online booking B2B software or a travel distribution platform? What are the benefits that you and your partner will be able to fetch from the online booking B2B software? Have you ever thought about the functionalities of this software? This write-up is an answer to all the questions that arise in your mind in regards to the online booking B2B software and the benefits associated with it.

For Travel Portal Platform – Get a Project Quote – http://www.provab.com/get_quote.html

 B2B travel software

B2B travel software is the system that allows partners or travel agents to book items from the system that is used by the travel agency or tour operator. B2B online booking system helps the partners to have a look at all the products and documents directly along with enabling them to make reservation from the system.

It is very essential to know the reasons for online booking B2B software being one of the best and the benefits for the same have been mentioned below.

Travel partners provided with the information required for purchasing - One of the biggest advantages is making your entry into the travel services system visible to the travel agents. The look of the travel agent system will be absolutely similar to yours. The only difference would be that you as an administrator with have more options. The next question could be the features that the travel agents would be able to view in the system.

Services - The services that are a part of the system is gathered and centralized and the travel agents will be able to find them during the course of making reservation. Along with the list f the services, the travel agents will also be able to view the description (service image, service info), selling price, the location, suppliers for the services and the number of units available. These are the information required for creating a new reservation.

Pricing and Availability - Along with the service list, your travel partner also has access to the pricing and price list for each and every service and the features that forms a part of the service. The pricelist viewable to your partner includes the price of the basic service along with the price of the additional services, supplements, reduction and discounts. After a service is made available through addition of allotment, enabling the partner to book the service directly and enter the payment for it. In case there is no addition of allotment, the partner can click on “Send Enquiry” option. In case you as an administrator disable booking for specific dates, partners will not be able to make any booking during the particular period.

Promotion Special Offers - The promotion could be viewed on the B2B login side as well. You also have the facility of entering the special offers in the system, enabling your travel partners to use them. This helps in generating demand and increasing sales.

Different pricing level for the market or partners - In case you prefer to have different pricing level for different partners, it could be defined in the back office by using the option different market. For example, if you are targeting three different markets like European market, Asian market and American market, you have the facility of adjusting the prices by the addition of different commission to the market. Each partner will be able to get the price depending on the market they are assigned to. This will enable the travel agents to get the price predefined for them. This acts as a great marketing tool when it comes to assisting, increasing and rewarding partner sales.

Entering Reservation and Reservation Management - The travel interface is designed to enable the travel partner make a reservation directly, when they have availability to information like product, price, and information about special price, promotion, services, availability and similar information. The overview of all the reservations accomplished by the system is also available. This means that the system will allow the administration and the travel partner to track the reservation and manage them effectively.

Making all the Documents available - The system will provide the travel partners with all the documents, enabling them to make the same available for the customers. There is a very well support system for the mutual communication between the tour operator and tourist agency and its partners. When a partner makes a reservation, the document provided is dependent on the action taken by them. When a request is sent and offer and itinerary follows automatically. When a booking is accomplished, there is an automated process of sending the invoice. This process could be customized depending on the need of the travel agencies requirement. Along will this the partners will get an overview of all the documents created and are connected to the reservation system, which could be forwarded to be printed for the customers. This is one of the key features of travel distribution platform.

Online booking B2B enhances the communication process - This is a benefit that both the sides can enjoy. One partner checks with the suppliers, makes a confirmation for the reservation and send documents while the other one is sending new reservations. This process eliminates the need of communicating over the phone and saves time and money. This is also a way of attracting customers, finding new customers, creating new marketing campaigns and making better sales.

Providing better control over the whole process - This means everything is under the same roof. Partners get an overview of the reservations and the documents that they have made. The whole process is centralized, eliminating the risk of making possible mistakes. Travel distribution platform has become a backbone of travel agencies, who are using online travel portals.

Web Based Travel Distribution Platform, Must for All B2B B2C Travel Companies

Have you ever thought about the benefits associated with buying online booking B2B software or a travel distribution platform? What are the benefits that you and your partner will be able to fetch from the online booking B2B software? Have you ever thought about the functionalities of this software? This write-up is an answer to all the questions that arise in your mind in regards to the online booking B2B software and the benefits associated with it.

For Travel Portal Platform – Get a Project Quote – http://www.provab.com/get_quote.html

 B2B travel software

B2B travel software is the system that allows partners or travel agents to book items from the system that is used by the travel agency or tour operator. B2B online booking system helps the partners to have a look at all the products and documents directly along with enabling them to make reservation from the system.

It is very essential to know the reasons for online booking B2B software being one of the best and the benefits for the same have been mentioned below.

Travel partners provided with the information required for purchasing - One of the biggest advantages is making your entry into the travel services system visible to the travel agents. The look of the travel agent system will be absolutely similar to yours. The only difference would be that you as an administrator with have more options. The next question could be the features that the travel agents would be able to view in the system.

Services - The services that are a part of the system is gathered and centralized and the travel agents will be able to find them during the course of making reservation. Along with the list f the services, the travel agents will also be able to view the description (service image, service info), selling price, the location, suppliers for the services and the number of units available. These are the information required for creating a new reservation.

Pricing and Availability - Along with the service list, your travel partner also has access to the pricing and price list for each and every service and the features that forms a part of the service. The pricelist viewable to your partner includes the price of the basic service along with the price of the additional services, supplements, reduction and discounts. After a service is made available through addition of allotment, enabling the partner to book the service directly and enter the payment for it. In case there is no addition of allotment, the partner can click on “Send Enquiry” option. In case you as an administrator disable booking for specific dates, partners will not be able to make any booking during the particular period.

Promotion Special Offers - The promotion could be viewed on the B2B login side as well. You also have the facility of entering the special offers in the system, enabling your travel partners to use them. This helps in generating demand and increasing sales.

Different pricing level for the market or partners - In case you prefer to have different pricing level for different partners, it could be defined in the back office by using the option different market. For example, if you are targeting three different markets like European market, Asian market and American market, you have the facility of adjusting the prices by the addition of different commission to the market. Each partner will be able to get the price depending on the market they are assigned to. This will enable the travel agents to get the price predefined for them. This acts as a great marketing tool when it comes to assisting, increasing and rewarding partner sales.

Entering Reservation and Reservation Management - The travel interface is designed to enable the travel partner make a reservation directly, when they have availability to information like product, price, and information about special price, promotion, services, availability and similar information. The overview of all the reservations accomplished by the system is also available. This means that the system will allow the administration and the travel partner to track the reservation and manage them effectively.

Making all the Documents available - The system will provide the travel partners with all the documents, enabling them to make the same available for the customers. There is a very well support system for the mutual communication between the tour operator and tourist agency and its partners. When a partner makes a reservation, the document provided is dependent on the action taken by them. When a request is sent and offer and itinerary follows automatically. When a booking is accomplished, there is an automated process of sending the invoice. This process could be customized depending on the need of the travel agencies requirement. Along will this the partners will get an overview of all the documents created and are connected to the reservation system, which could be forwarded to be printed for the customers. This is one of the key features of travel distribution platform.

Online booking B2B enhances the communication process - This is a benefit that both the sides can enjoy. One partner checks with the suppliers, makes a confirmation for the reservation and send documents while the other one is sending new reservations. This process eliminates the need of communicating over the phone and saves time and money. This is also a way of attracting customers, finding new customers, creating new marketing campaigns and making better sales.

Providing better control over the whole process - This means everything is under the same roof. Partners get an overview of the reservations and the documents that they have made. The whole process is centralized, eliminating the risk of making possible mistakes. Travel distribution platform has become a backbone of travel agencies, who are using online travel portals.

Travel Search Engines and Meta Distribution Platforms growing in Dubai UAE, Saudi Arabia, Iran and Turkey

Have you ever thought about the benefits associated with buying online booking B2B software or a travel distribution platform? What are the benefits that you and your partner will be able to fetch from the online booking B2B software? Have you ever thought about the functionalities of this software? This write-up is an answer to all the questions that arise in your mind in regards to the online booking B2B software and the benefits associated with it.

For Travel Portal Platform – Get a Project Quote – http://www.provab.com/get_quote.html

 

online travel portals

B2B travel software is the system that allows partners or travel agents to book items from the system that is used by the travel agency or tour operator. B2B online booking system helps the partners to have a look at all the products and documents directly along with enabling them to make reservation from the system.

It is very essential to know the reasons for online booking B2B software being one of the best and the benefits for the same have been mentioned below.

Travel partners provided with the information required for purchasing - One of the biggest advantages is making your entry into the travel services system visible to the travel agents. The look of the travel agent system will be absolutely similar to yours. The only difference would be that you as an administrator with have more options. The next question could be the features that the travel agents would be able to view in the system.

Services - The services that are a part of the system is gathered and centralized and the travel agents will be able to find them during the course of making reservation. Along with the list f the services, the travel agents will also be able to view the description (service image, service info), selling price, the location, suppliers for the services and the number of units available. These are the information required for creating a new reservation.

Pricing and Availability - Along with the service list, your travel partner also has access to the pricing and price list for each and every service and the features that forms a part of the service. The pricelist viewable to your partner includes the price of the basic service along with the price of the additional services, supplements, reduction and discounts. After a service is made available through addition of allotment, enabling the partner to book the service directly and enter the payment for it. In case there is no addition of allotment, the partner can click on “Send Enquiry” option. In case you as an administrator disable booking for specific dates, partners will not be able to make any booking during the particular period.

Promotion Special Offers - The promotion could be viewed on the B2B login side as well. You also have the facility of entering the special offers in the system, enabling your travel partners to use them. This helps in generating demand and increasing sales.

Different pricing level for the market or partners - In case you prefer to have different pricing level for different partners, it could be defined in the back office by using the option different market. For example, if you are targeting three different markets like European market, Asian market and American market, you have the facility of adjusting the prices by the addition of different commission to the market. Each partner will be able to get the price depending on the market they are assigned to. This will enable the travel agents to get the price predefined for them. This acts as a great marketing tool when it comes to assisting, increasing and rewarding partner sales.

Entering Reservation and Reservation Management - The travel interface is designed to enable the travel partner make a reservation directly, when they have availability to information like product, price, and information about special price, promotion, services, availability and similar information. The overview of all the reservations accomplished by the system is also available. This means that the system will allow the administration and the travel partner to track the reservation and manage them effectively.

Making all the Documents available - The system will provide the travel partners with all the documents, enabling them to make the same available for the customers. There is a very well support system for the mutual communication between the tour operator and tourist agency and its partners. When a partner makes a reservation, the document provided is dependent on the action taken by them. When a request is sent and offer and itinerary follows automatically. When a booking is accomplished, there is an automated process of sending the invoice. This process could be customized depending on the need of the travel agencies requirement. Along will this the partners will get an overview of all the documents created and are connected to the reservation system, which could be forwarded to be printed for the customers. This is one of the key features of travel distribution platform.

Online booking B2B enhances the communication process - This is a benefit that both the sides can enjoy. One partner checks with the suppliers, makes a confirmation for the reservation and send documents while the other one is sending new reservations. This process eliminates the need of communicating over the phone and saves time and money. This is also a way of attracting customers, finding new customers, creating new marketing campaigns and making better sales.

Providing better control over the whole process - This means everything is under the same roof. Partners get an overview of the reservations and the documents that they have made. The whole process is centralized, eliminating the risk of making possible mistakes. Travel distribution platform has become a backbone of travel agencies, who are using online travel portals.

Internet Booking Platforms and Travel Distribution Systems surging in Nigeria, South Africa and Algeria

Have you ever thought about the benefits associated with buying online booking B2B software or a travel distribution platform? What are the benefits that you and your partner will be able to fetch from the online booking B2B software? Have you ever thought about the functionalities of this software? This write-up is an answer to all the questions that arise in your mind in regards to the online booking B2B software and the benefits associated with it.

For Travel Portal Platform – Get a Project Quote – http://www.provab.com/get_quote.html

 B2B travel software

B2B travel software is the system that allows partners or travel agents to book items from the system that is used by the travel agency or tour operator. B2B online booking system helps the partners to have a look at all the products and documents directly along with enabling them to make reservation from the system.

It is very essential to know the reasons for online booking B2B software being one of the best and the benefits for the same have been mentioned below.

Travel partners provided with the information required for purchasing - One of the biggest advantages is making your entry into the travel services system visible to the travel agents. The look of the travel agent system will be absolutely similar to yours. The only difference would be that you as an administrator with have more options. The next question could be the features that the travel agents would be able to view in the system.

Services - The services that are a part of the system is gathered and centralized and the travel agents will be able to find them during the course of making reservation. Along with the list f the services, the travel agents will also be able to view the description (service image, service info), selling price, the location, suppliers for the services and the number of units available. These are the information required for creating a new reservation.

Pricing and Availability - Along with the service list, your travel partner also has access to the pricing and price list for each and every service and the features that forms a part of the service. The pricelist viewable to your partner includes the price of the basic service along with the price of the additional services, supplements, reduction and discounts. After a service is made available through addition of allotment, enabling the partner to book the service directly and enter the payment for it. In case there is no addition of allotment, the partner can click on “Send Enquiry” option. In case you as an administrator disable booking for specific dates, partners will not be able to make any booking during the particular period.

Promotion Special Offers - The promotion could be viewed on the B2B login side as well. You also have the facility of entering the special offers in the system, enabling your travel partners to use them. This helps in generating demand and increasing sales.

Different pricing level for the market or partners - In case you prefer to have different pricing level for different partners, it could be defined in the back office by using the option different market. For example, if you are targeting three different markets like European market, Asian market and American market, you have the facility of adjusting the prices by the addition of different commission to the market. Each partner will be able to get the price depending on the market they are assigned to. This will enable the travel agents to get the price predefined for them. This acts as a great marketing tool when it comes to assisting, increasing and rewarding partner sales.

Entering Reservation and Reservation Management - The travel interface is designed to enable the travel partner make a reservation directly, when they have availability to information like product, price, and information about special price, promotion, services, availability and similar information. The overview of all the reservations accomplished by the system is also available. This means that the system will allow the administration and the travel partner to track the reservation and manage them effectively.

Making all the Documents available - The system will provide the travel partners with all the documents, enabling them to make the same available for the customers. There is a very well support system for the mutual communication between the tour operator and tourist agency and its partners. When a partner makes a reservation, the document provided is dependent on the action taken by them. When a request is sent and offer and itinerary follows automatically. When a booking is accomplished, there is an automated process of sending the invoice. This process could be customized depending on the need of the travel agencies requirement. Along will this the partners will get an overview of all the documents created and are connected to the reservation system, which could be forwarded to be printed for the customers. This is one of the key features of travel distribution platform.

Online booking B2B enhances the communication process - This is a benefit that both the sides can enjoy. One partner checks with the suppliers, makes a confirmation for the reservation and send documents while the other one is sending new reservations. This process eliminates the need of communicating over the phone and saves time and money. This is also a way of attracting customers, finding new customers, creating new marketing campaigns and making better sales.

Providing better control over the whole process - This means everything is under the same roof. Partners get an overview of the reservations and the documents that they have made. The whole process is centralized, eliminating the risk of making possible mistakes. Travel distribution platform has become a backbone of travel agencies, who are using online travel portals.

Facebook integration helping travel portals, ticketing systems and reservation software generate more traffic.

Using Facebook integration for the purpose of driving website traffic for the travel agents is a very innovative idea that one can come across. This idea is not restricted to the travel domain and to the travel agents and travel agencies. The idea could be very well implemented for other domains as well, like the e-commerce website. Facebook has always been valued as a marketing channel for the travel agent.

For Corporate Travel Software – Get a Project Quote – http://www.provab.com/get_quote.html

Facebook Integrated Travel Software

This write-up is all about letting the readers know about leveraging the power of Facebook to increase the travel agency business and enhance credibility. Having your organizational present felt through the Facebook or advertising through Facebook will not be enough to achieve the level of success you required. This is because people will need to know that you as a travel agency provide an excellent service and is trustworthy at the same time.

The main reason for putting forward the idea of Facebook integration with your business website is for the meaningful utilization of your Facebook page. This technique will be helpful in acquiring new customers, increasing the revenue and retaining the existing customers. The last few years, Facebook has experienced a huge growth, which has changed its image of being a social networking site to a powerful marketing tool. This marketing platform is very effective in the areas like direct sales and customer segmentation. Facebook is being used by around a billion users each day, is capable of providing huge potential for the travel agents and travel agency companies in term of providing a platform for marketing their products and services to the global audience.

One of the most common methods of making the users visit your new site is through the process of search engine optimization or SEO. When an agency that has being conducting offline business upgrades itself to online, it will not be possible for them to make into the list of the high search ranking for the next few months. This is because the top slots of the search ranking are dominated by the large OTAs with big SEO investment.

One of the best methods for the offline travel agencies for acquiring new customers is through the existing ones. This includes the process of motivating the existing customers who are satisfied with your service, to share their positive experience with their friends through the most powerful marketing toll called “Word of Mouth”. The meeting tool of Word-of-mouth has a new definition at present and it is through social media like Facebook, Twitter, etc. Facebook integrated websites have lot many benefits, the foremost being the procedures used by the travel business for maximizing gains from the existing customer. One of the ways to do so is by rewarding these customers for sharing your deals and promoting the deals on Facebook. Implementing this procedure will eventually bring new customers.

Majority of the travel agents possess a business page on Facebook, or in case you don’t have one you should open it immediately. Along with a Facebook account, opening a Facebook booking portal that acts as a mirror portal for Facebook is also necessary. This portal acts as the mirror portal of the current Facebook, helping in selling flight, hotel and packages. This also helps in significantly increasing the look-to-book ration of your travel agency portal.

This would be the best opportunity when you have a Facebook page with a decent amount of fan base and most of the fans are your existing customers. The travel industry is very competitive at present and customer base is shaky for every company operating in the travel business. This situation calls for providing your customers with a strong reason to stay with you. The reason that could help in retaining your customer may include providing better products, providing more competitive pricing and providing superior service. The other way of retaining the customer is rewarding them.

You can use your Facebook page and business website for publishing deals. In case your business website is integrated with your Facebook page, it will enable your customers to share your products and deals with their friend and in turn you can reward them. You can also incentivize your current customers by allowing them to publish deals once or twice a month on their Facebook wall.

The whole idea of posting deals directly on the customer’s Facebook wall is the opportunity that you get by enabling the view of your deals by more number of people when compared to your own Facebook page. Your deal reaches to the entire friend list of your customer and in turn reaches out to more number of customers, and your customers are the brand ambassadors for the reason behind bringing more customers for your travel agency business.

One more important point to keep in mind is that the deals that you publish online should be deep-linked. Deep-links are hyperlinks on the web that will take the users to the specific page on your website in opposition to your homepage. By web we mean website, social media or any other site. The benefit associated with deep linking is that your customers sharing the deal on Facebook wall with their friends. Their friends like the deals and clicking on the deals will take them to the deal page, wherein they can book the deal instead of reaching your home page and searching for the deal there.

Many businesses make the mistake of posting their promotional offers on social media, which directs the user to the home page of the travel agency rather than directing to the specific page for purchasing the deal. When a user click on the hyperlinked deal, it means that they are interested to know about the specific deal and not any other packages deal or entire product that the business is offering. The users don’t prefer reaching your home page and searching for the deal that has caught their attention on the Facebook. This also provides the opportunity of cross-promotion, when the users enquire about the interested deal. You can provide them information about other similar deals and offers that you have in store.

One concept that could lead to success is letting your customer reach the page that they are interested in, rather than them landing in another page and searching for the deal. When a user is unable to find the deal or promotional offers that they want, they are likely to leave the page which will lead to high bounce ranking and in-turn affect your search engine ranking. Facebook integration is a way of measuring of the success of the deal accurately. You get the opportunity of knowing the number of times the deal was viewed, liked and shared along with the persons associated with the action. For every sale that you make, an additional reward could be given to the current customer who referred the deal.

You can choose different types of rewards. The rewards could be in the form of special pricing, discounts or points. This would be a form of incentive for the customers who are constantly sharing your deal and bringing business for you. This is the best way of acquiring news customers along with keeping your current customers happy, and all this is possible without spending a penny.

The next question that must be invading your mind is “what happens when a visit doesn’t transform into a deal”? I could relate this to the benefit of integrating with Facebook. When a user clicks on the promotion and lands on the web page of the deal, the user details gets captured by the software automatically and is stored in the system as new customer along with their interest. These customers get automatically signed in into the system with the help of the Facebook credentials. They also receive an introductory email, which welcomes to the website and in some cases there is a promotional code for making their first purchase from the website. The promo code in travel software is a form of cash discount that tricks the customers to make a purchase from the website.

One more advantage of capturing the customer data through Facebook is about getting a deeper understanding of their preferences and behavior. This understanding is of great help when it comes to creation of marketing campaign for a particular target audience, along with providing a better customer service. Facebook integration with the business website is beneficial for the users as well, which comes in the form of saving their precious time spent on filling the registration form and remembering the login details.

The benefits reveal the underestimating Facebook would be a big mistake, which is considered to be the largest peer-peer connection network. Majority of the people across the world is connected to their friends and relatives through Facebook. There is no better way to make the promotional material reach out to your friend and their friend and their friend than Facebook. This means that through this marketing strategy the travel agencies could reach out to the people whom they would have never through of reaching out to across the globe.

The reason behind Facebook and Twitter becoming so popular for marketing is the promotion through these channels costing significantly less. An interested piece of news content posted on the social media has the capability of going viral within minutes, which is capable of providing your business with excellent word-of-mouth publicity without any cost. Along with this tracking the success of ROI of the marketing campaign becomes much easier and is carried through online channels like Facebook.

A Facebook integrated travel website can bring about transformational change to your travel agency business by driving user engagement, providing instant credibility and providing your website with a true social outlook.

Social sharing APIs integration helping travel booking systems, B2B B2C reservation software and tour booking systems generate more traffic.

Using Facebook integration for the purpose of driving website traffic for the travel agents is a very innovative idea that one can come across. This idea is not restricted to the travel domain and to the travel agents and travel agencies. The idea could be very well implemented for other domains as well, like the e-commerce website. Facebook has always been valued as a marketing channel for the travel agent.

For Corporate Travel Software – Get a Project Quote – http://www.provab.com/get_quote.html

This write-up is all about letting the readers know about leveraging the power of Facebook to increase the travel agency business and enhance credibility. Having your organizational present felt through the Facebook or advertising through Facebook will not be enough to achieve the level of success you required. This is because people will need to know that you as a travel agency provide an excellent service and is trustworthy at the same time.

The main reason for putting forward the idea of Facebook integration with your business website is for the meaningful utilization of your Facebook page. This technique will be helpful in acquiring new customers, increasing the revenue and retaining the existing customers. The last few years, Facebook has experienced a huge growth, which has changed its image of being a social networking site to a powerful marketing tool. This marketing platform is very effective in the areas like direct sales and customer segmentation. Facebook is being used by around a billion users each day, is capable of providing huge potential for the travel agents and travel agency companies in term of providing a platform for marketing their products and services to the global audience.

One of the most common methods of making the users visit your new site is through the process of search engine optimization or SEO. When an agency that has being conducting offline business upgrades itself to online, it will not be possible for them to make into the list of the high search ranking for the next few months. This is because the top slots of the search ranking are dominated by the large OTAs with big SEO investment.

One of the best methods for the offline travel agencies for acquiring new customers is through the existing ones. This includes the process of motivating the existing customers who are satisfied with your service, to share their positive experience with their friends through the most powerful marketing toll called “Word of Mouth”. The meeting tool of Word-of-mouth has a new definition at present and it is through social media like Facebook, Twitter, etc. Facebook integrated websites have lot many benefits, the foremost being the procedures used by the travel business for maximizing gains from the existing customer. One of the ways to do so is by rewarding these customers for sharing your deals and promoting the deals on Facebook. Implementing this procedure will eventually bring new customers.

Majority of the travel agents possess a business page on Facebook, or in case you don’t have one you should open it immediately. Along with a Facebook account, opening a Facebook booking portal that acts as a mirror portal for Facebook is also necessary. This portal acts as the mirror portal of the current Facebook, helping in selling flight, hotel and packages. This also helps in significantly increasing the look-to-book ration of your travel agency portal.

This would be the best opportunity when you have a Facebook page with a decent amount of fan base and most of the fans are your existing customers. The travel industry is very competitive at present and customer base is shaky for every company operating in the travel business. This situation calls for providing your customers with a strong reason to stay with you. The reason that could help in retaining your customer may include providing better products, providing more competitive pricing and providing superior service. The other way of retaining the customer is rewarding them.

You can use your Facebook page and business website for publishing deals. In case your business website is integrated with your Facebook page, it will enable your customers to share your products and deals with their friend and in turn you can reward them. You can also incentivize your current customers by allowing them to publish deals once or twice a month on their Facebook wall.

The whole idea of posting deals directly on the customer’s Facebook wall is the opportunity that you get by enabling the view of your deals by more number of people when compared to your own Facebook page. Your deal reaches to the entire friend list of your customer and in turn reaches out to more number of customers, and your customers are the brand ambassadors for the reason behind bringing more customers for your travel agency business.

One more important point to keep in mind is that the deals that you publish online should be deep-linked. Deep-links are hyperlinks on the web that will take the users to the specific page on your website in opposition to your homepage. By web we mean website, social media or any other site. The benefit associated with deep linking is that your customers sharing the deal on Facebook wall with their friends. Their friends like the deals and clicking on the deals will take them to the deal page, wherein they can book the deal instead of reaching your home page and searching for the deal there.

Many businesses make the mistake of posting their promotional offers on social media, which directs the user to the home page of the travel agency rather than directing to the specific page for purchasing the deal. When a user click on the hyperlinked deal, it means that they are interested to know about the specific deal and not any other packages deal or entire product that the business is offering. The users don’t prefer reaching your home page and searching for the deal that has caught their attention on the Facebook. This also provides the opportunity of cross-promotion, when the users enquire about the interested deal. You can provide them information about other similar deals and offers that you have in store.

One concept that could lead to success is letting your customer reach the page that they are interested in, rather than them landing in another page and searching for the deal. When a user is unable to find the deal or promotional offers that they want, they are likely to leave the page which will lead to high bounce ranking and in-turn affect your search engine ranking. Facebook integration is a way of measuring of the success of the deal accurately. You get the opportunity of knowing the number of times the deal was viewed, liked and shared along with the persons associated with the action. For every sale that you make, an additional reward could be given to the current customer who referred the deal.

You can choose different types of rewards. The rewards could be in the form of special pricing, discounts or points. This would be a form of incentive for the customers who are constantly sharing your deal and bringing business for you. This is the best way of acquiring news customers along with keeping your current customers happy, and all this is possible without spending a penny.

The next question that must be invading your mind is “what happens when a visit doesn’t transform into a deal”? I could relate this to the benefit of integrating with Facebook. When a user clicks on the promotion and lands on the web page of the deal, the user details gets captured by the software automatically and is stored in the system as new customer along with their interest. These customers get automatically signed in into the system with the help of the Facebook credentials. They also receive an introductory email, which welcomes to the website and in some cases there is a promotional code for making their first purchase from the website. The promo code in travel software is a form of cash discount that tricks the customers to make a purchase from the website.

One more advantage of capturing the customer data through Facebook is about getting a deeper understanding of their preferences and behavior. This understanding is of great help when it comes to creation of marketing campaign for a particular target audience, along with providing a better customer service. Facebook integration with the business website is beneficial for the users as well, which comes in the form of saving their precious time spent on filling the registration form and remembering the login details.

The benefits reveal the underestimating Facebook would be a big mistake, which is considered to be the largest peer-peer connection network. Majority of the people across the world is connected to their friends and relatives through Facebook. There is no better way to make the promotional material reach out to your friend and their friend and their friend than Facebook. This means that through this marketing strategy the travel agencies could reach out to the people whom they would have never through of reaching out to across the globe.

The reason behind Facebook and Twitter becoming so popular for marketing is the promotion through these channels costing significantly less. An interested piece of news content posted on the social media has the capability of going viral within minutes, which is capable of providing your business with excellent word-of-mouth publicity without any cost. Along with this tracking the success of ROI of the marketing campaign becomes much easier and is carried through online channels like Facebook.

A Facebook integrated travel website can bring about transformational change to your travel agency business by driving user engagement, providing instant credibility and providing your website with a true social outlook.