4 Steps to build and grow a successful Partner Program

Business Partnership

Partner Programs are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business.

Follow these action steps to define, refine and secure a channel partnership.

Step 1: Determine a Partner Program strategy
A channel partner distributes goods and services. There are three major types of channel partnership options to distribute your product.

1. You sell through your partner.
Product companies sell their product through a third party storefront. Retailers are partners to products they think will sell with their customers.
Step 2: Identify relevant partners and grade them
There are a number of factors to consider to ensure a partnership is relevant and profitable.
What market reach do you need? A local partner might be faster to “close” than a national partner, and could be helpful if you are targeting a niche market.
Do they complement your product? Determine how each partner might help you reach your goals.
How well does your solution fit the need of the customer? How likely are your partner’s customers to purchase?

Step 3: Develop a coherent plan for reaching these companies
Now that you have established criteria for partners, reach out to these companies and establish a connection. Here’s how: Start with companies that will take a chance with you.

If your partner is selling your product, develop a relationship with their sales team. By doing this, they are more likely to suggest your product. Develop a compelling value proposition and pitch it to that company. Position your company as a value add to the partner. Does your product help a company drive profits? Your offering should add revenue to your partner’s product line.

Step 4: Drive growth through your partners
Channel partners boost sales, decrease time to market, and provide access to competitive markets. So get started on building channel partnerships today.

The Provab Partner Program is not only limited to digital agencies, web designers and developers, Value Added Resellers, Managed Service Providers but also for individuals who want to earn revenue by using this model. This simple and intuitive program makes it easy for you to leverage our global brand to help discover new opportunities and easily sell our solutions to your customers. We can help you become a trusted advisor to your customers and prospects by delivering an extensive training and providing you with all the resources required for you to be successful.

Register for a free Affiliate program with Provab Technosoft and start earning revenue with no investment. http://www.provab.com/Affiliates/